The restaurant industry is constantly fast-paced and everchanging, which makes customer-facing technology, like mobile apps and electronic ordering systems, an inherent solution for restaurants ranging from fast food to fine dining.
Check out the infographic below based on research by the National Restaurant Association on adding technology to the menu:
Monitoring trends in mobile marketing is similar to keeping up with which hashtag is trending this hour. Okay, maybe mobile trends don't change quite that quickly or dramatically, but it is a fast-moving space. So what's the market seeing today?
According to Jessica Richards, Account Director at Media Contacts, these are the top four current trends in mobile marketing:
What other trends are you seeing? Add to the list by tweeting @moonshadosms
It goes to show that seemingly small things can have an enormous impact on the economy. -FrugalDad
FrugalDad created an infographic from the findings found in a TechNet study that the US mobile app market has generated almost 500,000 jobs. From the very first smartphone to the most popular apps and developments - here's the market across the past 20 years.
Source: frugaldad.com
A few more interesting mobile and smartphone shopper/buyer forecasts for 2012:
Let's say you're sitting on the train or catching up on some reading at the coffee shop and you're approached by THE business connection you've been trying to flag down for months. He/she wants to set up a meeting and throw around some ideas - of course you're interested. You shove your hands into your pocket or start digging through your purse - what are you most likely to reach first, your cell phone or your business cards?
In today's digital world, connections are made at hyper-speed and a small factor, such as paper business cards versus easy to access electronic info, can open up a network of opportunities. Why not let technology do some of the heavy lifting, so you can get back to shaking hands and kissing babies?
HOW TXTCARD WORKS:
YOU send txtcard: Text the [mobile phone number] of the person you just met to 69940. They get your pre-set contact card on their phone.
THEY ask for txtcard: The person you just met sends a text-message of [your name][space][their name] to 69940. They receive your pre-set contact card on their phone.
Simple as that! What's even better is all names and numbers are stored in your contact book and easily available to view on your dashboard.
Sign up for a free txtcard account today & start networking immediately >>
For best results, include simple directions, such as "Text [MyName] to 69940 for my e-business card" in your email signature, proposal or even make a banner at your next trade show. Be creative!
Nielsen’s State of the Media report found that 51% of mobile users are prepared to watch advertisements for free content, and also discovered that most mobile consumers have 33 apps installed on their device.
The study finds that users preferring free applications gravitated towards gaming, music and social networking apps. Approximately 35% of mobile consumers said that they would pay for game applications, while 29% would pay for mapping or navigation apps, and 27% said that they would pay for music-based applications.
Moonshado can help you construct effective mobile strategies to fully optimize SMS text and multi-media messaging, location-centric messages, alert services and other mobile solutions based on your business needs. Learn how we can help >>
Millennials, American consumers between ages 18 and 34, own an average of 2.4 Internet-connected devices. From shopping and purchasing behaviors to location-based content and advertising, see how Millennials are using mobile.
Is your business taking advantage of this market? Learn how to integrate mobile into your existing marketing strategies.
"Mobile retailing is undergoing rapid change. We are starting to see an 'arms race,' as the power of the mobile channel equips both the shopper and the retailer with capabilities they never had before," said David Snow, co-author of the Juniper Research Mobile Retail Marketing Report. "Each side has to keep up with the other and gain an advantage in order to clinch the purchase transaction in their favor."
The Mobile Retail Marketing Report from Juniper Research has found that the value of mobile retail marketing will reach $15 billion globally by 2012 as digital ad spend moves to mobile and mobile coupons gain acceptance. This is a growth of 50% over 2011.
The report investigates the various tools, techniques and mobile channels available to mobile marketers to influence the mobile shopper. Findings include:SOURCE: Juniper Research Limited
