Study: 51% of Mobile Users are Prepared to Watch Ads
Nielsen’s State of the Media report found that 51% of mobile users are prepared to watch advertisements for free content, and also discovered that most mobile consumers have 33 apps installed on their device.
The study finds that users preferring free applications gravitated towards gaming, music and social networking apps. Approximately 35% of mobile consumers said that they would pay for game applications, while 29% would pay for mapping or navigation apps, and 27% said that they would pay for music-based applications.
