A few more interesting mobile and smartphone shopper/buyer forecasts for 2012:

• Mobile shoppers will reach 72.8 million
• Mobile buyers will reach 37.5 million
• Smartphone shoppers will reach 68.6 million
• Smartphone buyers will reach 36.4 million

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In today's digital world, connections are made at hyper-speed and a small factor, such as paper business cards versus easy to access electronic info, can open up a network of opportunities. Why not let technology do some of the heavy lifting, so you can get back to shaking hands and kissing babies?

HOW TXTCARD WORKS:

YOU send txtcard: Text the [mobile phone number] of the person you just met to 69940. They get your pre-set contact card on their phone.

THEY ask for txtcard: The person you just met sends a text-message of [your name][space][their name] to 69940. They receive your pre-set contact card on their phone.

Simple as that! What's even better is all names and numbers are stored in your contact book and easily available to view on your dashboard. 

Sign up for a free txtcard account today & start networking immediately >>

For best results, include simple directions, such as "Text [MyName] to 69940 for my e-business card" in your email signature, proposal or even make a banner at your next trade show. Be creative!

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The study finds that users preferring free applications gravitated towards gaming, music and social networking apps. Approximately 35% of mobile consumers said that they would pay for game applications, while 29% would pay for mapping or navigation apps, and 27% said that they would pay for music-based applications.

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According to e-Dialog, 1 in 3 consumers are accessing mobile email more than ever. And what do they like? Among the top 3 preferred types of mobile email messages:

• 27% preferred special offer email messages
• 21% preferred promotions and vouchers
• 21% preferred real-time deliver and tracking codes

Moonshado can help you construct effective mobile strategies to fully optimize SMS text and multi-media messaging, location-centric messages, alert services and other mobile solutions based on your business needs. Learn how we can help >>

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Millennials, American consumers between ages 18 and 34, own an average of 2.4 Internet-connected devices. From shopping and purchasing behaviors to location-based content and advertising, see how Millennials are using mobile.

Is your business taking advantage of this market? Learn how to integrate mobile into your existing marketing strategies.

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"Mobile retailing is undergoing rapid change. We are starting to see an 'arms race,' as the power of the mobile channel equips both the shopper and the retailer with capabilities they never had before," said David Snow, co-author of the Juniper Research Mobile Retail Marketing Report. "Each side has to keep up with the other and gain an advantage in order to clinch the purchase transaction in their favor."

The Mobile Retail Marketing Report from Juniper Research has found that the value of mobile retail marketing will reach $15 billion globally by 2012 as digital ad spend moves to mobile and mobile coupons gain acceptance. This is a growth of 50% over 2011.

The report investigates the various tools, techniques and mobile channels available to mobile marketers to influence the mobile shopper. Findings include:

• Smartphones and tablets have increased the capabilities of both the modern shopper and the mobile retail marketer
• Marketers now have new marketing channels to attract mobile shoppers, but equally shoppers have more access to competitive product and pricing information before making purchases
• Mobile is beginning to blur the lines between physical retailing and online retailing

SOURCE: Juniper Research Limited

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Do you know who developed the first mobile phone system? How large the first mobile phone was? Or that the first smartphone was released way back in 1992?

This video highlights the complexity and the recent explosion of mobile technology around the world, with facts and figures that you might not have expected. Enjoy!

Source: Sybase

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According to a new study revealed by Dynamic Logic, mobile display advertising broadly outperforms online display advertising. The study offers important "do's and don'ts" for effective mobile advertising and warns against repurposing online creative for mobile and stresses the importance of creative quality.

1. The location of a brand name or logo within a mobile ad matters: Left-side brand placement is generally most effective and has a strong impact on advertising recall
2. Clear and persistent branding is important for brand awareness
3. A strong call-to-action encourages interactivity and engagement to help drive purchase intent

Three biggest mistakes mobile advertisers make are:

1. Repurposing online creative by cropping it for a mobile environment
2. Showing one's brand only through a product shot
3. Cluttering ads with too much text or too many logos

Read full press announcement about the study here.

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Moonshado is a global technology provider of mobile solutions, platform services and is a CSCA approved aggregator of mobile messaging services. Moonshado's innovative cloud technology enables mobile network providers, SMS resellers, marketing firms as well as retail, health and pharmaceutical companies to broaden their reach and expand their services with industry leading mobile-centric solutions.

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