20 Feb 2012

Mobile Internet & Smartphone Users Increase in 2012

Mobile
From store fronts to dressing rooms, mobile internet and smartphone usage is increasing among shoppers. According to a recent study, mobile internet users will reach 113.9 million with smartphone users reaching 106.7 million in 2012. That's a whopping 17.1% and 18.1% increase since 2011.

A few more interesting mobile and smartphone shopper/buyer forecasts for 2012:

  • Mobile shoppers will reach 72.8 million
  • Mobile buyers will reach 37.5 million
  • Smartphone shoppers will reach 68.6 million
  • Smartphone buyers will reach 36.4 million