A few more interesting mobile and smartphone shopper/buyer forecasts for 2012:
Let's say you're sitting on the train or catching up on some reading at the coffee shop and you're approached by THE business connection you've been trying to flag down for months. He/she wants to set up a meeting and throw around some ideas - of course you're interested. You shove your hands into your pocket or start digging through your purse - what are you most likely to reach first, your cell phone or your business cards?
In today's digital world, connections are made at hyper-speed and a small factor, such as paper business cards versus easy to access electronic info, can open up a network of opportunities. Why not let technology do some of the heavy lifting, so you can get back to shaking hands and kissing babies?
HOW TXTCARD WORKS:
YOU send txtcard: Text the [mobile phone number] of the person you just met to 69940. They get your pre-set contact card on their phone.
THEY ask for txtcard: The person you just met sends a text-message of [your name][space][their name] to 69940. They receive your pre-set contact card on their phone.
Simple as that! What's even better is all names and numbers are stored in your contact book and easily available to view on your dashboard.
Sign up for a free txtcard account today & start networking immediately >>
For best results, include simple directions, such as "Text [MyName] to 69940 for my e-business card" in your email signature, proposal or even make a banner at your next trade show. Be creative!
"Mobile retailing is undergoing rapid change. We are starting to see an 'arms race,' as the power of the mobile channel equips both the shopper and the retailer with capabilities they never had before," said David Snow, co-author of the Juniper Research Mobile Retail Marketing Report. "Each side has to keep up with the other and gain an advantage in order to clinch the purchase transaction in their favor."
The Mobile Retail Marketing Report from Juniper Research has found that the value of mobile retail marketing will reach $15 billion globally by 2012 as digital ad spend moves to mobile and mobile coupons gain acceptance. This is a growth of 50% over 2011.
The report investigates the various tools, techniques and mobile channels available to mobile marketers to influence the mobile shopper. Findings include:SOURCE: Juniper Research Limited
Do you know who developed the first mobile phone system? How large the first mobile phone was? Or that the first smartphone was released way back in 1992?
This video highlights the complexity and the recent explosion of mobile technology around the world, with facts and figures that you might not have expected. Enjoy!
Source: Sybase
According to a new study revealed by Dynamic Logic, mobile display advertising broadly outperforms online display advertising. The study offers important "do's and don'ts" for effective mobile advertising and warns against repurposing online creative for mobile and stresses the importance of creative quality.
Three important factors that drive a successful mobile campaign:
Three biggest mistakes mobile advertisers make are:
