moonshado blog

"Mobile retailing is undergoing rapid change. We are starting to see an 'arms race,' as the power of the mobile channel equips both the shopper and the retailer with capabilities they never had before," said David Snow, co-author of the Juniper Research Mobile Retail Marketing Report. "Each side has to keep up with the other and gain an advantage in order to clinch the purchase transaction in their favor."

The Mobile Retail Marketing Report from Juniper Research has found that the value of mobile retail marketing will reach $15 billion globally by 2012 as digital ad spend moves to mobile and mobile coupons gain acceptance. This is a growth of 50% over 2011.

The report investigates the various tools, techniques and mobile channels available to mobile marketers to influence the mobile shopper. Findings include:

• Smartphones and tablets have increased the capabilities of both the modern shopper and the mobile retail marketer
• Marketers now have new marketing channels to attract mobile shoppers, but equally shoppers have more access to competitive product and pricing information before making purchases
• Mobile is beginning to blur the lines between physical retailing and online retailing

SOURCE: Juniper Research Limited

Do you know who developed the first mobile phone system? How large the first mobile phone was? Or that the first smartphone was released way back in 1992?

This video highlights the complexity and the recent explosion of mobile technology around the world, with facts and figures that you might not have expected. Enjoy!

Source: Sybase

According to a new study revealed by Dynamic Logic, mobile display advertising broadly outperforms online display advertising. The study offers important "do's and don'ts" for effective mobile advertising and warns against repurposing online creative for mobile and stresses the importance of creative quality.

1. The location of a brand name or logo within a mobile ad matters: Left-side brand placement is generally most effective and has a strong impact on advertising recall
2. Clear and persistent branding is important for brand awareness
3. A strong call-to-action encourages interactivity and engagement to help drive purchase intent

Three biggest mistakes mobile advertisers make are:

1. Repurposing online creative by cropping it for a mobile environment
2. Showing one's brand only through a product shot
3. Cluttering ads with too much text or too many logos

Read full press announcement about the study here.